The Range Rover family is congratulations on the arrival of a new member, Ensure the Range Rover, which is positioned between the Evoque and Sport. It is the fourth current member of the family with the Range Rover Evoque, Blurring, Sport and Vogue. We have named Low to High. What a family eh!
The truth is that once the Evoque arrived, which was the selling that catapulted the brand to success, other family members have it easier. His way to catch a good market share is smoothed by the success of the little brother and the capacity and quality of Range Rover.
Although the competition is getting tougher in the SUV segment, Range Rover is very well positioned luxury offering, leading technology and capacity environment 4×4. It is the preferred brand and it is something.
The group Jaguar Land Rover is growing much since Tata acquired in the year 2008 Ford hands. They are doing very well by multiplying sales in all markets and greatly improving their vehicles. They also share resources and intelligently developments and this is the case of the new Ensuring. The Jaguar F-Pace was his cousin who went on the market before and thus has served to develop and test many things Ensuring Range Rover. It's more, seen at each other you can see details that confirm.
As for the future, It is quite easy to hit with Ensuring, because like the rest of Jaguar Land Rover launches from 2008, are successes. We do not believe wrong, although time will prove us right. Perhaps you you you buy one. We leave you with the video presentation:
Adrián Osés, Locos Engine.