The presentation of a new model is a great event for manufacturers because it involves realizing a new project and give light facing consumers. Also, work behind every pitch is very hard and plentiful, and not always everything goes well, so it is a great release for the entire company.
In this increasingly global world we must reach more and more people to sell vehicles, and for that brands increasingly give more coconut to make spectacular presentations as possible to arrive in one way or another further.
The SEAT Arona is the little brother of Ateca, and therefore the second SUV of the Spanish brand, Martorell and the company has pulled the house out the window to present. It has happened to them show it first to the city of Barcelona flying it with the help of a helicopter, and then they have already taught the rest of the world.
Certainly a spectacular staging, reminiscent of some already made by other luxury brands, such as the Jaguar XE over the River Thames in London. A helicopter pilot experienced with their respective aerial vehicle, a good fastening systems, and the new Arona were the ingredients of an event that created great excitement.
The helicopter flew the Barcelona coast about 300 meters high and was hung Arona 20 meters below the helicopter 80 km/h. Good numbers so that everyone saw frowned.
Adrián Osés, Locos Engine.