Bring a new vehicle to market is relatively easy, because the brands are taking more and more models and faster, so they have to manage to reach potential customers more effectively than before.
A very valid option is that Hyundai has chosen for its new i30N Fastback, They have marked a challenge with important players that remind the customer that are very well positioned in the championships in which they participate to win. Thierry Neuville in the WRC and Gabriele Taquini in wTCR, go 2 parts for automotive challenge is not?
The challenge is very curious, a race between them to see who is the fastest to take your Hyundai i30N Fastback to the finish. the tour, from Rome to Paris, with the peculiarity that is not the big cities that everyone knows, if not 2 small towns in Denmark. The hook for the customer already have, and thanks to “this curiosity” surely the video has countless visits.
A great showcase for the vehicle, on the other hand want to see in action. With feelings “N” and powerful performance development inherited Hyundai Motorsport World Touring Car Championship and the World Rally Championship, among other projects.
It is the first sports coupe 5 doors segment C, and it has a very powerful and aggressive design. Capable of being a vehicle for everyday, but also with good power to the circuit. How could it be otherwise, connectivity and security associated with the vehicle is first rate. 250 CV's power and limiting 250 km / h to the Fastback i30N a whole lot of fun driving beast.
Adrián Osés, Locos Engine.