We have results that are recorded in the retina and we still remember permanently. Also in the world of cars, Who does not remember the “good braking” del Renault Megane? Or the child without air announcing the Volkswagen Golf?
Today we will remember as did another mythical announcement of another vehicle, The Audi A6 quattro climbing a ski jumping track in Finland. It was the beginning of the year 2005, and Audi went to Kaipola (Finland) to record an announcement would mark a dramatic milestone.
The old station built in ski jumping 1986, It was the perfect setting. He wore 10 years unused, so the technical team of the German mark had to condition the place in search of optimum safety levels for filming the ad a success.
Physics tells us that unless the frictional force is sufficient, a body on a slope fall. But engineers and marketing specialists Audi this gave them the same, so that was even more surreal used a place with frozen snow and perfect slope for ski jumping, but perhaps not so much to be raised by a vehicle.
The idea was to make the Audi A6 quattro go up the slope and not fail in the attempt. complicated and uncertain appearance challenge. But that's what the thinking minds, and taking safety above, They set to work.
The result, in the video. Dramatic announcement but then left room for interpretation. really climbed up the mechanism or, I leave it to you.
Adrián Osés, Locos Engine.