Lamborghini Urus reaches the pole

As they say usually, “come and kiss the saint”. This is how the Lamborghini Urus arrives, the amazing new creation of the Italian brand. A large SUV to hit the market ahead of his potential rivals and placed in the very “pole position” its segment.

Lamborghini UrusIt's basically what made the Volkswagen Motorsport team on arrival at WRC, He started winning and no longer the best team and drivers until they decided to leave the World Rally Championship. For the same Urus, It is the first SUV from Lamborghini 1993, where the Italians stopped making its first SUV in history, the LM002.

After visiting the Lamborghini factory in Sant’ Agata Bolognese and really see that their production process can manufacture approximately 12 Aventador and / or Hurricane update, or a 3.000 Total units per year, it seems that the bet of the brand is the less very arriegada. They have bet double or nothing doubling its production area, with plans to double the total productivity of the factory with between 3.000 and 3.500 Urus year, or what is the same about 7.000 supercars a year.

Lamborghini Urus con LM002Not only is very risky bet to double production, but because the new Urus SUV is the first brand in a 25 years old. Taking advantage of all the knowledge and experience of the Volkswagen group with Porsche, Audi, Volkswagen, Skoda and SEAT in terms of development of SUV's, coupled with the large capacity of Lamborghini super-sports, Urus concept is fertilized in the form of Concept Car in 2012, and the result of that fertilization is amazing.

With numbers that exceed current market leaders such as the Porsche Cayenne Turbo, el Mercedes-Benz AMG G 65, el Bentley Bentayga W12, Audi Q7, el Tesla Model X P100D, the Range Rover Vogue or BMW X5, inter alia, it is difficult to have a real rival, but you never know how you will react the luxury car market with such unexpected disruption like this.

Lamborghini Urus traseraWith a bi-turbo V8 engine and 650 Hp outperforms all SUVs on the market getting the best power / weight ratio market. 305 km / h speed limit, also record an SUV, and 3,6 seconds to accelerate from standstill to the 100 km/h, only surpassed by the Tesla Model X, but beating him at full speed 55 km/h.

All-wheel drive with central Torsen limited-slip differential with distribution of initial strength 40/60 (front axle / rear axle), but with capacity to deliver up 70 % front and 87 % back if the conditions require. With automatic gearbox 8 speed and torque converter, also mounts a vector control system that helps the Urus pair into curves braking the wheel inside and sending more power to the outside making the most efficient and controlled dynamics.

Lamborghini Urus interiorBody height to be adjusted in 9 centimeters thanks to its active suspension system that adapts to the terrain and driving styles. On the other hand, Lamborghini has introduced a system of steering assist featured by its stability and more efficient curve passing through at high speeds (front and rear wheels turn in the same direction) and win maneuverability at low speeds (turning the rear wheels in the opposite direction to the front).

How could we forget the different driving modes. Let's start by we like to face it's you who's boss. The Ego mode is customizable and allows you to choose and customize the operation of the engine, gearbox, suspension, stability control systems and driving assistance. Very interesting to get the best out of the vehicle adapting our features and preferences. The Strada modes, Sport and Corsa are the different modes with road performance as the sportiest Corsa. As usual, The Urus has been tested in snow, earth and sand, so it is easy to understand so that they are each of the modes Neve, Terra y Sand, Huh?

Lamborghini Urus lateralThe interior follows the footsteps of his brothers, although improvements. Such as the 2 touch screens in the center console to manage the browser, the sound system and connections to mobile phones, and instead commands the lower seating options and air conditioning, among other things. Another screen takes the instrument panel area, so pretty much everything works on screen, as the new digital era cries.

To finish, el precio, as always with Lamborghini tax is not included, Starts at 171.000 €, but make no mistake. With extensive customization possibilities, which they are increasingly in the Italian brand, It will be difficult to buy one to our liking for less than 250.000 €. We will have to think about going saving, perhaps in the.

Adrián Osés, Locos Engine.



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Adrián Osés
Author: Adrián Osés Motorsport enthusiast and Engineering, founder and editor of Mad Engine.